Menu
Menu
Since inception in 1981, BKP has grown to become one of the top 15 FMCG companies in Indonesia. Our portfolio includes personal care items such as soap, skincare and fragrances, as well as food items such as cooking oil and margarine. Among our well-known brands are: Tropical Cooking Oil, Shinzu’i Soap and Personal Care, Zen Antibacterial Soap, Forvita Margarine, and many others.
We pride ourselves as being big enough to make a difference, and agile enough to respond to evolving needs and opportunities in the market, and are committed to the continuous development and growth of beloved, high-affinity household brands.
To put relentless effort in achieving our vision, and to deliver quality products that are loved by customers and become a part of their walks of life, through our “PRIMA” team.
In 2019, we ventured out of the beauty category into the antibacterial soap category with the goal of delivering new and appealing alternatives to an industry which has not seen much change in the past decades. Our antibacterial brand Zen seeks to bring to consumers the benefits of natural antibacterial protection using time-tested quality ingredients.
In 2017, we moved our headquarters to our newly developed Prime Tower, a modern 19-floor building in the heart of North Jakarta.
In the face of high demand for our products in Jakarta, we opened our third refinery facility in Marunda, Northern Jakarta.
At our heart a manufacturing company, we continuously expanded and upgraded our manufacturing facilities to support the growing demand for our products. In 2011, we opened our second refinery facility in Gresik, Indonesia. With this in place, we more efficiently supplied goods to the Eastern part of Indonesia and secured 90% coverage of all the markets in Indonesia.
Committed to our vision of creating high quality products beloved by consumers, we rapidly extended our portfolio to include an entire suite personal care products including body wash, lotion, facial wash, scrub, makeup products and most recently, body mist. We also launched Forvita as our flagship brand for margarine.
Continuing our quest for growth, we launched our flagship soap product, Shinzu’i, a whitening soap created with a proprietary mix of Japanese active ingredients. Shinzu’i met with break-out success in the marketplace, eventually becoming the household brand so beloved to many. It is now top of mind with “skin whitening soap” in Indonesia.
At the turn of the millennium, we underwent a major overhaul and change of ownership, moving from a fundamentally supporting company in a larger group to an independent company aggressively manufacturing and marketing consumer products.
Though it was a turbulent time in Indonesia, we believed in our mission to supply consumers with quality products at fair prices. In 1998, we launched Tropical, the first premium cooking oil brand to introduce to consumers in Indonesia double-fractionated cooking oil of not more than Cloud Point 6 degrees. Tropical quickly became grew into a trusted household brand associated with uncompromising quality.
Seeing opportunities in the then-infant palm oil industry, we converted our coconut refinery to a palm oil refinery. Throughout the 1980s and 1990s, we continued to support the extended corporate group which dealt mainly in commodities.
In 1984, We started manufacturing margarine and soap products on a small scale to diversify our portfolio.
We initially started manufacturing margarine and soap products in small quantities and in 1986, converted from coconut oil to palm oil processing. Throughout the 1980s and 1990s, we continued to support the extended corporate group which dealt mainly in commodities.
Bina Karya Prima (BKP) started life in 1982 as a modest coconut oil refinery affiliated to an extended family group.
