Surabaya, 22 August 2023 – Glowing skin is every woman’s dream. Nowadays, skin care has become a necessity to achieve glowing skin. Taking care of the skin is also a way of practicing self-love in our daily lives. For many women, skincare routines can be a delightful moment to enjoy and pamper themselves.
Olivia Tommy, a celebrity chef, emphasizes the importance of self-care as part of self-love for women. “I choose a simple, practical, and enjoyable way, which is through ‘me time’ and quality time with loved ones. I also love pampering myself with spa treatments, which usually help me relax and exfoliate my skin, making it glow. But with my busy schedule, especially after getting married, it’s not feasible to go to the spa regularly for ‘me time.’ I’m looking for a more practical way to take care of myself at home,” said Olivia.
Exfoliation is key to removing dead skin cells or impurities that accumulate on the skin’s surface due to sweat, dust, and dirt. Skin expert, Dr. Leni Kumalasari, dipl.AAAM, explains that uncleansed dead skin can build up and make the skin dull and rough. Therefore, exfoliation is crucial. However, many people tend to forget to exfoliate, thinking it’s too complicated. Yet, the absorption of other beauty products can work optimally if the skin is regularly exfoliated.
Dr. Leni Kumalasari continues, “Teenage skin, aged 15-25 years, tends to be oilier and often experiences hormonal acne, especially on the back and chest. As for adult skin above 25 years old, it becomes drier and duller, and skin regeneration slows down. Exfoliate with products that contain safe and clinically proven ingredients.”
Fiona Indriani Ranti, Brand Manager of Shinzu’i at PT Bina Karya Prima, states that as the market leader in the exfoliation category with body scrubs, Shinzu’i has launched its newest sub-brand, Shinzu’i Glow Spa body exfoliating gel. With Shinzu’i’s main benefit, which effectively brightens the skin, Shinzu’i comes with a fresher, fun, and practical feel. Enriched with natural ingredients that can lift dead skin cells, brighten and even out the skin tone, and make the skin smoother, more elastic, and glowing. What adds to the uniqueness of Shinzu’i Glow Spa body exfoliating gel is its edible ingredients, meaning the contents of the Glow Spa variants, such as Ichigo, Honey, and Cica, are edible with various nourishing benefits. With Glow Spa body exfoliating gel, Shinzu’i invites Indonesian women to feel comfortable and confident with their healthy skin.
Shinzu’i Glow Spa has three variants: Ichigo, Honey, and Cica. The main benefits of these three variants are to lift dead skin cells, brighten the skin, and maintain skin moisture. Specifically, the Cica variant helps to brighten and soothe the skin, making it suitable for sensitive skin. Ichigo, or Japanese strawberries, is rich in vitamin C and high antioxidants, which can help even out the skin tone. Honey is useful for moisturizing the skin, making it suitable for dry skin. It contains high antioxidants that can fight free radicals, emollients that can moisturize and soothe the skin, providing good hydration. All three variants of Shinzu’i Glow Spa are enriched with Herba Matsu Oil, Alpha Hydroxy Acids (AHA), and Collagen.
Herba Matsu Oil, or Matsutake Mushroom extract, is the main ingredient in other Shinzu’i products. Herba Matsu Oil in Shinzu’i has been clinically tested to brighten the skin naturally and even out the skin tone. Skin expert Dr. Leni Kumalasari, dipl.AAAM, also explains that Herba Matsu Oil works by inhibiting the tyrosinase enzyme, which accelerates melanin production, resulting in a brighter and more even skin tone. “AHA contained in Shinzu’i Glow Spa can help lift and accelerate the turnover of dead skin cells, minimizing pores, as well as Collagen, which can moisturize and help improve skin elasticity,” adds Fiona.
Through its campaign #GoGoGlow, which stands for Scrub Scrub Glowing, Shinzu’i invites Indonesian women, especially teenagers, to routinely care for their body skin to make it cleaner and glowing in a practical and easy way. #GoGoGlow in Shinzui Glow Spa, simply apply this body exfo gel to the dry skin, gently rub in a circular motion until it forms clumps, do it with fun, and enjoy how Shinzu’i Glow Spa body exfoliating gel works to lift dead skin cells from the body, then rinse thoroughly. The skin will instantly look clean and glowing. With Shinzu’i Glow Spa, one can be free from dead skin, have supple and glowing skin, be more confident, and be the best version of oneself. Glowing from the inside and outside,” Fiona concluded the discussion with the media partners.
